9 AI Brand Visibility Tracking Tools For Business in 2026

AI tools are changing how people find and learn about brands, making it harder to exactly measure share of voice and brand visibility in AI search generation. AI brand visibility tracking tools help solve this problem by tracking and showing how your brand appears in AI answers.

In this article, we will give you a list of AI brand visibility tracking tools, including each tool's core function and outstanding features, that help businesses monitor, measure, and improve their visibility in AI-driven search and chat platforms.

>> Read more: Top 10 AI Search Optimization Tools You Should Know

Visibili.ai

Visibili.ai is a full-stack platform that helps brands track and improve appearance in AI-generated engines. It also assists brands in tracking key metrics of AI visibility, such as brand presence, share of voice, and competitor presence, supporting digital marketing teams working on GEO (generative engine optimization) and AEO efficiently.

• Core Function: Monitors brand rankings and positions for specific queries across multiple AI platforms.

• Key Features: Offers Query Intelligence to identify which prompts trigger brand mentions and optimization insights to help improve content performance in AI answers.

• Best For: SEO & digital marketing teams doing GEO and AEO at scale.

Otterly.AI

Otterly.AI is one of AI brand visibility tools designed to track how your brand appears in AI-generated answers across platforms like Google AI Overviews, ChatGPT, and Perplexity. It monitors brand mentions, cited links, and visibility changes over time, helping SEO and content teams quickly understand how AI search is treating their brand without adding unnecessary complexity.

• Core Function: Monitors brand mentions and sentiment (positive, neutral, negative) within AI-generated responses.
• Key Features: AI Share of Voice analysis to compare your brand with competitors and link tracking to identify which URLs are cited by AI systems.
• Best For: SMBs and marketing teams needing quick AI visibility checks

Profound

Profound, an enterprise-grade platform focused on Answer Engine Optimization (AEO), helps brands understand how AI systems describe them, which sources are cited, and why competitors may appear instead. Rather than just tracking mentions, this tool provides deeper insight into how AI models interpret and present a brand in their answers.

• Core Function: Audits how different Large Language Models (LLMs) respond to questions about your products and services.

• Key Features: Licensing Deal Database, which shows which publishers have data partnerships with AI companies, helping explain why certain sources are cited. It also offers SOC 2 compliance and board-ready dashboards for enterprise reporting.

• Best For: Enterprises needing strategic, compliant AI visibility analysis

Scrunch

Scrunch focuses on deeper AI brand insights, not just basic mention tracking. It helps brands understand how they appear in AI answers by tracking prompts, citations, competitors, and technical issues that may block AI systems from accessing content. Similar to how SEO tools help you rank on Google, Scrunch helps your brand get cited correctly by AI chatbots.

• Core Function: Tracks brand presence and sentiment across multiple LLMs, similar to how influencer impact is measured.

• Key Features: Analyzes how brands appear at different stages of the customer journey within AI responses and offers competitor benchmarking to show which brands dominate specific topics or niches.

• Best For: Brands and agencies treating AI like an influencer or reputation channel

Peec AI

Peec AI is a marketing-focused analytics platform that measures how brands appear in AI-based answers. It tracks key signals such as visibility, position, and sentiment, helping teams understand their presence across generative search. With clear dashboards and prompt-based tracking, Peec AI makes AI visibility easy to monitor and report without a heavy technical setup.

• Core Function: Tracks visibility, position, and sentiment and combines them into a clear AI Visibility Score for your brand.

• Key Features: Highlights which websites or articles AI systems cite when mentioning your brand, helping teams see which sources drive AI visibility and where to focus content or PR efforts.

• Best For: Content & PR teams tracking AI share of voice.

Gauge

Gauge is one of the enterprise AI visibility tools that tracks how brands appear in AI-generated answers across major AI engines. It monitors mentions and cited sources, shows where competitors appear instead, and helps teams turn visibility data into clear actions.

• Core Function: Daily checks across AI platforms to detect brand mentions and citation gaps.

• Key Features: Action Center turns data into clear, prioritized tasks, such as content gaps to fix or sources to target for citations. It also includes advanced GEO audits.

• Best For: Large teams and enterprises needing a structured, workflow-driven approach to improving brand visibility.

AthenaHQ

AthenaHQ is an AI visibility and GEO analytics platform built for large and enterprise teams. It tracks how brands appear in AI search results, supports collaboration across SEO, content, and brand teams, and uses data models to estimate prompt usage and potential visibility impact.

• Core Function: Measures brand mentions and share of voice while estimating the potential traffic impact of AI visibility.

• Key Features: Query volume estimation to help teams prioritize which AI prompts are worth optimizing for. It also has Action Center that provides data-backed recommendations for improving AI visibility.

• Best For: Data-driven SEO teams and large enterprises.

AI Rank Checker

AI Rank Checker is a lightweight LLM tracking tool focused on checking whether your brand or content appears in AI answers for specific prompts. It works like a traditional rank tracker but for AI tools only, making it easy to see if your brand is mentioned, recommended, or not shown at all. The tool is designed for quick validation rather than deep analytics.

• Core Function: Tracks the position or presence of a brand or website in AI responses for user-defined keywords across platforms like ChatGPT and Gemini.

• Key Features: AI Rank Checker offers simple and clear reports showing whether a brand is recommended, listed as an option, or ignored for each keyword.

• Best For: SEO freelancers, agencies, and small businesses.

Rankscale

Rankscale is an AI visibility tracking tool that monitors how brands appear in AI answers over time. It tracks prompt-based performance, citations, competitor presence, and visibility changes across AI search engines, making it useful for teams that want consistent, repeatable checks on how AI answers evolve.

• Core Function: Monitors visibility metrics and rankings for specific queries, with a focus on how those metrics change over time.

• Key Features: Detailed timeline views to track visibility trends and support multi-location tracking, which is especially useful for local AI search monitoring.

• Best For: Technical SEO teams and businesses with a local presence.

Conclusion

As AI becomes a key discovery channel, traditional SEO alone is no longer enough. AI brand visibility tracking tools give you clear insight into how AI systems see your brand, which sources they trust, and where you are missing opportunities. We hope the list of AI tracking tools above can give you some suggestions to decide which tool to use.

Whether you are a small marketing team or a large enterprise, choosing the right tool helps you protect your brand and stay competitive. Remember to choose a tool that matches your team size and goals; whether that's quick mention checks or deep, action-driven insights.

Follow us for updates on digital marketing, SEO, and GEO. If you want to improve your brand AI visibility, contact Visibili.ai to discuss further!